The "All Day Long Collection" includes a series of fabrics ideal for the perfect shirt for a busy day, once put-on they remain crease-free all day.

Thanks to a special finishing they are resistant to creasing and crumpling, which requires no special care to mainline a fresh appearance. They have been tested beyond grade 3 tables AATCC (American Association Textile Chemical Colorist) for "smoothness appearance", before ironing and will maintain this performance even over time.